Hi! So glad you’re here. My name is Cassie and I’m the creative force behind WFU. I’m a crunchy mom, Licensed Massage Therapist, Yoga Teacher, artisan Botanical Skincare Formulator, and Artist who loves working with my hands in a variety of ways.

Wildflower Uprising was born of a passion for plants and love of self-care rituals. My skin had always been in a state of struggle ever since I got my first pimple at 11 years old. Puberty was supposed to be the box those stayed in, so I thought. My acne didn’t seem to get the memo and followed me into my 30s.

I didn’t understand. I was using all the mainstream cleansers, medicated creams, toners, moisturizers… getting regular facials where more products were used on me and then purchasing them for regular use at home. Everything you're "supposed" to do if you have acne. My skin continued to rebel, only increasing in chemically-greasiness when layered with these products. I was terrified to touch my face unless cleansing or applying products, thinking this would disrupt the balance I was working to cultivate and make me break out even more . I started to feel disconnected, hiding my insecurities under layers of makeup that clogged my pores more.

Then I finally just surrendered. Nothing was working. Ditched the makeup. Stopped fighting and accepted my face as it was. Water and Castile soap was all it knew for a season.

It didn’t exactly create a luxury experience, nor address my acne specifically, but my skin could breathe again. There was something in the simplicity of this “letting go” that gave me a much needed break and freedom from the suffocation of synthetic products I had rotated through for years. I stopped caring so much about what my skin looked like. I accepted the love of those around me. They didn’t care if I broke out or had deep acne scarring from years of fighting and pimple-popping. They accepted me, so why not accept myself?

After this surrender, something changed. Specifically, my diet. Through reading Paul Chek’s How to Eat, Move and Be Healthy , I realized that beauty was not skin deep. It goes as deep as your gut, your lymph and even your mind. I started to look at the acne as part of a bigger imbalance. I started to look at things more holistically. I changed how I ate. I moved more. I made time for silence. I started a career as a Massage Therapist, working in a calm and quiet environment that brought as much peace to me as it did to my clients. I taught Yoga for several years. 

I transformed.

My skin changed.

Sure, there were still scars from my past, but they were less deep now. I touched my face, regularly massaging and releasing tension in my forehead, temples, cheeks and jaw. I used basic mixes of essential oils in carrier oils to enhance the experience and nourish my skin. I let it become a ritual.

Over time, I learned what worked and what didn’t for me. It was no longer a fight with myself. It was a relationship. Something had risen in me and I felt the urge to continue to explore.

2020 came and I realized that I wanted to learn about herbalism. I reached out to a local herb shop and began to explore plants as guides, medicine, and allies. Overtime, I decided to join a cohort of this shop’s Foundations of Herbalism course, which got deep into the topics that interested me and even had guided Herb Walks in the Milwaukee area where we learned about the landscape under our feet and the magic hidden in the leaves, trees, flowers and roots. 

Our guide was a passionate teacher and herbalist. I highly recommend their program to anyone with plant-interests (tippecanoeherbs.com)

Beginning to incorporate these plants further into my life and then my massage therapy practice with infused herbal oils, I wanted to go deeper still and decided to enroll in Formula Botanica’s full entrepreneur program, where I learned about Natural Skincare Formulation, Skin Science, Preservation, Business skills and more. They also view these things through a holistic lens. I am still working through this huge, self-paced program but have learned so much. 

I began to formulate my own luxury experience, creating light and non pore-clogging floral facial butters to work into my facial massage routine. This is how the products are being birthed: through lovingly exploring what works for me and sharing these creations, hand-crafted with the utmost care and intention.

During this exploration, I became a mother to two boys in two years. I’m currently 9 months pregnant with my third boy within a three year period(as of July 2025) and have felt so nourished and supported by the plants and community I have found myself in. It has been quite a journey through back to back pregnancies. The plant butter formulations I have been working with also worked to reduce discomfort of itchy-belly from stretching. I also am very convinced that the butters minimized stretch marks from these intense changes in my body these past three years. 

I hope you will grow alongside us.

Each and every one of us humans in this world has a different lens through which we experience this creation. We each have  something so special to contribute to this co-creation, and sometimes we find that gift within our wounds.

What a time to be alive!

-Cassie Newlin

Wildflower Uprising & Somatic Arts Massage, Visionary