Hi! So glad you’re here. My name is Cassie and I’m the creative force behind WFU. 

For years, I felt disconnected from my own skin. I battled acne from the age of 11 well into my 30s. I tried every cleanser, cream, toner, and received regular facials; doing all the things “you’re supposed to do” to fix my skin, but it only rebelled more. I was terrified to touch my face, as I had been told the dirt and oil on my fingers was dangerous and acne-causing. I hid behind makeup, feeling like my skin was a barrier between me and the world.

Sound familiar? You’re not alone. Many of us have been told to fight, fix, or cover our skin, ending up feeling frustrated, exhausted, or disconnected from ourselves in the process. I was there for a long time.

Then, I finally just surrendered. Nothing was working. I ditched the makeup that I was using to cover my insecurities. Stopped fighting and accepted my face as it was. Water and Castile soap was all it knew for a season.

It wasn’t luxurious. It didn’t fix my acne. But my skin could finally breathe. There was something in the simplicity of this “letting go” that gave me a much needed break and freedom from the suffocation of synthetic products I had rotated through for years. I stopped caring so much about what my skin looked like. I accepted the love of those around me. They didn’t care if I broke out or had deep acne scarring from years of fighting and pimple-popping. They accepted me, so why not accept myself?

After this surrender, something changed. I realized that beauty was not only skin deep. It goes as deep as your gut, your lymph and even your mind. I started to look at the acne as part of a bigger imbalance. I started to look at things more holistically. I changed how I ate. I moved more. I made time for silence. I became a massage therapist and yoga teacher, guiding several hundred clients to tranquillity and connection to the self through bodywork, yoga, breathwork, meditation.

I transformed.

My skin changed.

Sure, there were still scars from my past, but they were less deep now. I touched my face, regularly massaging and releasing tension in my forehead, temples, cheeks and jaw. I learned about herbalism, aromatherapy and formulation, creating a luxurious experience of self care to nourish my skin. I let it become a ritual.

Over time, I learned what worked and what didn’t for me. It was no longer a fight with myself. It was a relationship. Something had risen in me and I felt the urge to not only continue the exploration, but to share it as well.

Thank you for your curiosity. My hope for these products is that everyone who experiences them feels a deeper sense of connection to their skin, bodies and selves. In supporting you, I am aligned in my soul’s work of sharing the felt sense of beauty and connection.

Each and every one of us humans in this world has a different lens through which we experience this creation. We each have something so special to contribute to this world, and sometimes we find that gift within our wounds.

What a time to be alive!

-Cassie Newlin

Wildflower Uprising & Somatic Arts Massage, Visionary